by Steve Smith and Dave Marcum
(48)Publication Date: October 1, 2011
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Review & Description
Over fifty percent of all business decisions fail; eighty-two percent of businesses go under before their tenth anniversary and eight out of ten new products fail. In direct contrast, research also shows that ninety-one percent of all businesspeople are as confident as ever in making decisions. Decision confidence is up. Success is down. While we are an inventive, entrepreneurial society, an innovation explosion has also been marked by business implosion.
To improve the odds for success, the authors of businessThink deliver a revolutionary new method that bridges the monumental gap between the results businesspeople want and the failure they often get. The rules of businessThink provide tomorrow's leaders with the ability to create effective solutions and take themselves and their companies into the zone of optimum performance. businessThink transforms "workers" into businesspeople with provocative, powerful new rules that will help you:
- Make winning strategic business decisions
- Have colleagues trust your judgment and leadership
- Leverage and utilize your talents
- Become highly influential and relevant
- Create business value
With rules like "Check Your Ego at the Door," "Move Off the Solution," "Create Curiosity," and "Get Evidence," businessThink goes where other business books are afraid to go and promises to significantly increase results by delivering hard-core business thinking and fusing it with high intuition and emotional intelligence to get it right -- no matter what!Businesses will only achieve their true potential, according to Dave Marcum, Steve Smith, and Mahan Khalsa, when the people that run them learn to "think business." In businessThink, the authors, all corporate veterans now with the FranklinCovey leadership development organization, propose eight rules that create a framework for cultivating this different thought process. "Most people are just going through the motions of doing (not thinking) business--merely practicing their comfortable old routines," they write. "Others, the really successful ones, are getting killer results through changing their thinking to become more disciplined, rigorous, creative, and sound." Applicable to any position, from staffer to senior executive, the principles are: check your ego at the door (to develop an open, united atmosphere); create curiosity (to uncover new options); move off the solution (to clarify the issue); get evidence (to clarify the problem); calculate the impact (to weigh investment against return); explore the ripple effect (to view the big picture); slow down for yellow lights (to watch for obstacles); and discover the cause (to understand underlying truths). Each element is fleshed out in one or more chapters that showcase them in identifiable, real-world situations. The combination adds up to a logical, feasible program that virtually everyone can follow. --Howard Rothman Read more
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